February 14, 2020
NOUNS
Attitude /ˈætɪtjuːd/
Ex: If you want to pass your exams you'd better change your attitude!
Brand /brænd/
Ex: Which brand of toothpaste do you use?
Culture /ˈkʌltʃə/
Ex: People can enjoy products from many different cultures today.
Cycle /ˈsaɪkl/
Ex: Historians see history as being driven by a combination of cumulative long-term trends and short to mid-term cycles, each of which contain the seeds of a subsequent but familiar situation.
Demographics /ˌdeməˈɡræfɪks/
Ex: The products are designed to appeal to a young demographic.
Development /dɪˈveləpmənt/
Ex: The past 40 years have seen astounding developments: globalization, the end of the Cold War, the Internet.
Diversity /daɪˈvɜːsəti/
Ex: So there is a lot of give and take going on and you still get cultural diversity to some extent.
Globalization /ˌɡləʊbəlaɪˈzeɪʃn/
Ex: The past 40 years have seen astounding developments: globalization, the end of the Cold War, the Internet.
Hindsight /ˈhaɪndsaɪt/
Ex: There have been many projections about the future which, with the benefit of hindsight, seem rather ridiculous.
Icon /ˈaɪkɒn/
Ex: Sandra has become a style icon, for the fashion world particularly.
Identity /aɪˈdentəti/
Ex: They are losing their national identity just because a fast food outlet has opened up.
Implication /ˌɪmplɪˈkeɪʃn/
Ex: The aging and declining population is expected to have important implications for the labour force and the quality of everyday life.
Impact /ˈɪmpækt/
Ex: A lot of people are worried about globalization and the impact it could have on the local people.
Increase /ɪnˈkriːs/
Ex: Second, there could be an increase in the number of people migrating away from these areas.
Influence /ˈɪnfluəns/
Ex: The challenge is to pick the trends that are likely to be prolonged, but also factor in human influence.
Industry /ˈɪndəstri/
Ex: We need to develop local industries.
Isolation /ˌaɪsəˈleɪʃn/
Ex: Many unemployed people experience feelings of isolation and depression.
Joint venture
Ex: It is a joint venture between Thailand and Austria.
(have a) monopoly /məˈnɒpəli/
Ex: I guess no one big multinational has a monopoly over the fashion market either.
Market /ˈmɑːkɪt/
Ex: I guess no one big multinational has a monopoly over the fashion market either.
Modernization /ˌmɒdənaɪˈzeɪʃn/
Ex: In 1955 the railways' modernization programme was drawn up.
Multiculturalisim /ˌmʌltiˈkʌltʃərəlɪzəm/
Ex: Sarkozy launches astonishing attack on multiculturalism in the UK.
Percentage /pəˈsentɪdʒ/
Ex: A high percentage of the female staff are part- time workers.
Population /ˌpɒpjuˈleɪʃn/
Ex: The graph shows the actual population of Australia in 2002.
Prediction /prɪˈdɪkʃn/
Ex: Who can forget the predictions about the Y2K bug, when commentators believed that societies would collapse and satellites would fall from the sky?
Projection /prəˈdʒekʃn/
Ex: There have been many projections about the future which, with the benefit of hindsight, seem rather ridiculous.
Proportion /prəˈpɔːʃn/
Ex: Not only will the populations of each of these societies dwindle, but an increasing proportion will be moving into old age, when they are less productive and use more health resources.
Rate /reɪt/
Ex: At this rate our culture will disappear altogether.
Statistics /stəˈtɪstɪk/
Ex: One of the few areas in which long-term trends can be clearly seen is demographics statistics.
Trend /trend/
Ex: Historians see history as being driven by a combination of cumulative long-term trends and short to mid-term cycles, each of which contain the seeds of a subsequent but familiar situation.
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